Harnessing Generational Strengths at Robinsons Land Corporation
We embrace the rich tapestry of perspectives offered by our multi-generational workforce. We are committed to promoting diversity and inclusion, cultivating a culture of trusting each other, and winning as a team.
We leverage the unique strengths, characteristics, and skills of each generation and individual within our team as we strive to build world-class properties, elevate service standards, and ensure an exceptional experience for our customers. Recognizing that a multi-generational workforce brings both challenges and opportunities, we emphasize the importance of cross-generational collaboration.
To facilitate this, we encourage mentorship programs where seasoned employees share their knowledge and experience with younger colleagues, particularly through initiatives like our Future Leaders Program. Understanding that different generations prefer various communication methods, we adapt by utilizing multiple platforms. Key programs, such as “The Daily Grit,” are communicated through Facebook and other social media, alongside our in-house talent management platform, Darwinbox.
By fostering a culture of continuous learning, we create an environment where professional development is encouraged across all generations. This approach not only supports individual growth but also bridges knowledge gaps, enriching our collective expertise.
Lance Gokongwei, RLC’s President and CEO, underscores the value of our multi-generational workforce. “Each generation brings its own strength to the table. Boomers and most GenXers rely more on tried and tested methods. While Millenials are used to innovating and adapting to change. Gen Zs bring an interesting perspective with their honesty and raw thoughts,” shares Mr. Lance during the RLC GenChats campaign. By fostering respect and understanding for the diverse attitudes and mindsets of each generation, we enhance organizational performance and resilience.
Our commitment to fostering a culture of trusting and treating each other well and winning as one #TeamRLC, has earned us a place among the Philippines’ Top 300 Employers. Despite our diverse backgrounds, Team RLC collaborates seamlessly to achieve a shared mission: to help Filipino people build better lives.
This dedication is reflected in our accolades, including a three-peat victory as the Country’s Best Developer at the PropertyGuru Awards and recognition from the Golden Arrow Awards. We remain focused on adapting to the evolving needs of Filipino families, offering a range of options from affordable housing to luxury properties. Our latest addition, Opus Mall in Bridgetowne, exemplifies our commitment to exceptional customer experiences with its stunning design that complements the iconic Victor structure.
We are also honored to be recognized for the third consecutive time as one of the Philippines’ Best Employers. Guided by our core values of Entrepreneurial Mindset, Integrity, and Stewardship, RLC’s multi-generational workforce is dedicated to positioning the company as a leader in real estate development in the Philippines.
Despite our generational diversity, RLC continues to thrive. The unique creativity, goals, and aspirations of each generation combine to fuel our growth and success. By appreciating and harnessing the strengths of each group, we create dynamic, innovative, and inclusive environments.
Together as Team RLC, we are committed to building better—together.
