Awaited comeback

Hyundai Motor Philippines Inc. (HMPH) is returning to the Philippine International Motor Show (PIMS), which will be held this year on Oct. 24 to 27 at the World Trade Center in Pasay City.

This is the first time that the South Korean carmaker will be exhibiting at the expo since it was officially inaugurated last June 2022 under new management. Since then, HMPH has completely revamped its aging model line-up, including the introduction of battery-electric and hybrid-electric vehicles.

The company said in a press statement that there will be many exciting activities for visitors of the Hyundai Pavilion, which will showcase the Santa Fe Hybrid and Tuscon Hybrid crossovers, the Stargazer X multi-purpose vehicle, the Staria van and the Elantra N high-performance sedan.

Visitors can also get behind the wheel of the latest Hyundai models.

“It is our commitment at Hyundai to deliver innovative mobility solutions and exceptional experiences for our customers,” said new HMPH president Jiho Son, who succeeded Dong Wook Lee earlier this month.

“Our display is just one of the many ways we continue to do so,” he added. “We are very happy to be coming back to the Philippine International Motor Show since our inauguration in 2022 and we invite everyone to spend time with us at the Hyundai Pavilion and discover what we have to offer at the 9 th PIMS.”

Sim racing, promos

On the opening day, actor and HMPH brand ambassador Paulo Avelino will be gracing the Hyundai Pavilion alongside SPOT the robot, highlighting one of Hyundai’s many robotic innovations in collaboration with Boston Dynamics.

Meanwhile, ‘Nthusiasts’ (what HMPH calls lovers of its high-performance N brand) can come and visit the N Garage featuring the Elantra N, along with exclusive N merchandise and parts.

For the first time as well, a Hyundai N Racer Simulator will also be available for customers to virtually see and feel the thrill of Hyundai N in a time-attack challenge.

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Exclusive giveaways will also be available for guests. Customers who either take a Hyundai out for a spin or make a reservation will get to personalize one-of-a-kind Hyundai merchandise at the Hyundai Creative Nook.

In addition, HMPH said event-exclusive offers include a P10,000 discount on the Tucson

Hybrid, Stargazer and Creta, along with free two years of preventive maintenance service with every purchase of the Stargazer.

The carmaker added that visitors can also grab a free cup of coffee at the Hyundai Café when they register at the display.