BIZ BUZZ: SB Capital gets a ‘new’ name
Many are already aware that investment bank SB Capital Investment Corp. falls under Security Bank Corp.’s business—there are the “SB” initials, after all.
But with growing competition and a need for banks to stand out, Security Bank is taking it up a notch by making its investment banking arm more identifiable.
On Monday, the bank led by tycoon Frederick Dy said SB Capital began operating under the name Security Bank Capital and Investment Corp. on Nov. 12.
“This change aligns the firm with the BetterBanking brand of its parent company and aims to further enhance its corporate identity in the industry,” Security Bank said in a statement, adding that the Securities and Exchange Commission had already approved the amendment.
Having a “unified brand presence” is also among the main goals of the change, according to Security Bank Capital president and CEO Virgilio Chua.
Let’s hope that this helps translate to success for the group, especially with its current growth momentum looking positive.
