2025 makeup: Flashy is out, simple is in
Simplicity is the name of the game for makeup trends in 2025—a stark contrast to the flashy looks of overdone eyebrows and lashes in the earlier years.
From flushed fresh faces to minimalist eyelashes, the aesthetic scene is predicted to refreshingly shift toward the natural side, according to professional makeup artist Yra Mantaring.
The industry expert, who specializes in beauty editorials, campaign shoots, and events, advises cosmetics enthusiasts to take a breather and explore skincare-infused products such as skin tints, complexion drops, and blush and lip treatments, which will be launched next year.
We’ve reached the tail end of thick and voluminous strip lashes. Say hello to feathery and wispy ones that don’t appear heavy but still frame the eyes in a subtle way. This style can be achieved with the help of lengthening mascaras and individual false lashes. Eyebrows, on the other hand, will remain relaxed and undone.
In terms of base makeup, a light and healthy-looking appearance is here to stay. The new year is all about enhancing one’s natural skin rather than covering it up with layers of products. Tints and balms marketed by Filipino brands this 2024 will still be around in the following year as many consumers love to step out of their houses with a fresh look.
Mantaring, an alumna of the Fashion Design and Merchandising (FDM) program of the De La Salle-College of Saint Benilde (DLS-CSB), shares some tips on how to pull off a fresh face. These include the regimen of prepping and hydrating before adding base products, as well as the use of a lightweight, sheer foundation, tint, balm, or tinted moisturizer to even out the skin tone.
It is likewise recommended to apply minimal concealer or color corrector only when necessary. Lightly set the face with translucent powder and lock it with a hydrating mist. To enhance the color of the cheek, put on liquid or cream blush.
For those who want to flaunt a sun-kissed glow with a subtle flush of color, a blonzer—a hybrid of blush and bronzer—is the way to go. Get this look by incorporating your favorite cream or liquid blush with your blonzer for a radiant finish. If you don’t have much time in your daily makeup routine, search for a blush with a bronze or taupe shade in your go-to brand.
Iridescent, multichrome, shimmery, and holographic eyeshadows will also dominate the trends. International and local brands have released these cosmetics during the last quarter of the year and will offer more in 2025. The sparkly eye look will surely be a crowd-pleaser at parties and evening events.
It’s hard to go wrong with the blurred lip craze, which causes a diffused effect for a soft and romantic visage. To attain it, hydrate the lips with a balm or moisturizer and apply a lip cream or tint at the center. Soften the edge by blending the product outwards and add more pigment in the middle to create dimension.
Thai bridal makeup is likewise popular among brides in the wedding industry. Originating from Thailand, this combination of Asian and Western soft glam has been recreated on social media platforms such as TikTok.
Remember the smoky eyes and dark lips of the late ’70s and ’80s? This dark and moody glitz is making a comeback. For a modern touch, integrate the elements of Gothic glam in your ritual by making your lips bold with a vampy shade, or try a dark matte eyeshadow for special or evening events.
