Anthony Oundjian

Managing Director,

Senior Partner and Head

Boston Consulting Group Manila

2024 was a big year for BCG in Manila.

I am specifically proud that we expanded the size of our leadership team, both by welcoming Julian Cua as our first Filipino locally elected as Managing Director and by doubling our ranks of managers to now over 10 leaders.

This not only strengthens our market leadership, it also sets strong foundations for the next stage of our journey.

Deep local anchorage matters a lot here—whether it is to produce sharp insights like our report on “The Filipino Dream,”or in combination with our global experts to accompany local leaders on their transformation journeys.

It’s great to see local groups becoming bolder and displaying confidence, and we take pride to be a trusted long term partner to them to unlock the potential of the country and more dreams of the Filipinos.

In 2025, we are looking forward to continuing our journey to bring the best of BCG to the Philippines and the best of our country to BCG. This means bringing the full spectrum of our global expertise to Manila, showcasing the country’s incredible potential to our colleagues who meet with CEOs and investors worldwide every single day.

We also want to continue building a diverse team and continuing our commitment to socially impactful causes through the projects we support.

It’s about amplifying the country’s story on the global stage and driving meaningful impact for businesses and communities alike.