Isuzu PH marks 25 years as the No. 1 truck brand, achieves Triple Crown Feat in 2024
Isuzu Philippines Corporation (IPC) achieved a historic milestone by maintaining its position as the No. 1 truck brand in the Philippines for the 25th consecutive year, a testament to its unwavering commitment to quality, reliability, and customer satisfaction.
In 2024, IPC sold a total of 4,591 truck units, commanding an impressive 41% market share, and achieving a Triple Crown Feat by dominating all three major truck categories: light-duty, medium-duty, and heavy-duty trucks.
The Isuzu N-Series light-duty truck continued its reign as the best-selling light-duty truck model in the country for an unprecedented 26 consecutive years. IPC sold 2,812 units in 2024, capturing 43% of the Category III market share.
The enduring popularity of the N-Series can be attributed to its fuel efficiency, durability, versatility, and advanced safety features, making it the preferred choice for businesses across industries such as retail, logistics, and construction.
The key features that make the Isuzu N-Series the top choice are its powerful and efficient engine; versatile configurations, advanced safety features and driver comfort and convenience.
“The Isuzu N-Series continues to be the top choice for Filipino businesses due to its unmatched combination of durability, fuel efficiency, and adaptability to various business applications,” said IPC President, Tetsuya Fujita. “We are proud that our light-duty trucks have remained a staple in the industry, providing dependable solutions that help businesses grow and thrive.”
Dominating the medium and heavy-duty truck segments
Isuzu’s success extends beyond light-duty trucks. In the Category IV (Medium-Duty Trucks and Buses) segment, IPC sold 1,534 units, achieving a 40% market share. Medium-duty trucks, such as the popular Isuzu F-Series, cater to logistics, cold chain, and industrial hauling needs, which have seen significant growth in recent years.In the Category V (Heavy-Duty Trucks) segment, Isuzu sold 245 units, securing 33.2% market share, further cementing its reputation as the go-to brand for large-scale logistics and infrastructure projects.
Isuzu heavy-duty trucks, known for their powerful performance, high payload capacity, and robust chassis, provide businesses with the capability to transport heavy loads efficiently.
Setting the benchmark for aftersales support
IPC attributes its market dominance not only to its exceptional truck models but also to its industry-leading aftersales services and customer support, collectively known as the “Isuzu Advantage.”
This comprehensive support system offers a significant edge over competitors that includes a nationwide dealer network of over 48 dealerships, nationwide parts availability, Isuzu Mobile Medic Trucks, Japanese Service Field Engineers, Specialized Driver and Mechanic Training Programs and High Quality Body Applications by Authorized Builders.
“Our commitment goes beyond selling trucks; we are dedicated to being a reliable partner for our customers by offering comprehensive aftersales support that ensures their trucks remain in optimal condition throughout their lifespan,” added Fujita. “We will continue to provide our customers with exceptional service, ensuring that Isuzu remains their ‘Responsible Partner’ for years to come.”
Isuzu Philippines attributes its continued success to the trust and loyalty of its customers. Fujita expressed his gratitude, saying, “We sincerely thank our customers for their continued patronage and trust in the Isuzu brand. Your support has been instrumental in achieving this milestone, and we promise to continue delivering reliable, durable, and innovative transport solutions that drive your businesses forward.”
With a clear vision for the future, IPC is committed to maintaining its market leadership by introducing more innovative, fuel-efficient, and eco-friendly truck solutions that cater to the evolving needs of Philippine businesses.
To learn more about Isuzu’s latest truck line-up and services, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.
