Ford PH poised to sustain momentum with suite of electrified vehicles
Ford Philippines ended 2024 on a solid note, with the Ford Ranger leading its retail performance with sales reaching 13,812 units, a 4 percent growth from the previous year amid intense competition in the pickup segment. Total Ford sales last year reached 27,997 units.
It was last year when Ford Philippines launched three iconic vehicles – the All-new Ford Mustang, All-new Ford Bronco, and the new Ford Ranger Raptor 3.0L V6.
The 7th-generation Mustang upheld its legacy as a symbol of power and performance. Ford Philippines launched the latest Mustang in two variants: the 5.0L GT Premium Fastback with a starting retail price of P3,999,000 and the 2.3L EcoBoost® Premium Fastback that starts at P3,499,000.
Meanwhile, the legendary Ford Bronco made a bold entrance into the Philippine market with its rugged off-road capability and striking aesthetics. Ford made available the All-new Bronco in Outer Banks variant with Sasquatch Package at a starting retail price of P4,998,000.
Finally, Ford Philippines responded to the growing clamor among off-road enthusiasts as it brought the new Ford Ranger Raptor 3.0-L V6 to the country.
Looking ahead to 2025, Ford Philippines is set to build on its growth momentum, kicking off with its electrification journey that will introduce a suite of electrified products that will boost its vehicle portfolio.
Ford Philippines is expected to leverage on Ford Motor Company’s global expertise in electrified vehicles to cater to the growing demand in the market.
Additionally, Ford Philippines is set to transform the retail experience with its Ford Signature 2025 dealership design, offering customers a more engaging, immersive and personalized purchase and after-sales journey.
