A first: Barbie collaborates with Filipino beauty brand
Lovely Causemetics has teamed up with Barbie in releasing an exclusive makeup collection. This collaboration is Barbie’s first-ever partnership with a Filipino beauty brand.
Lovely Causemetics, a brand that’s committed to empowerment and self-expression, found a kindred spirit in Barbie, a symbol that has evolved to represent inclusivity, diversity, and the boundless potential of women.
“This collaboration is incredibly special to us. We were approached by Barbie and it has been our pride at Lovely Causemetics that we were chosen by a global brand,” said Lovely Geniston, CEO of Lovely Causemetics. “With this partnership, we wanted to create a collection that celebrates the unique beauty and strength of Filipinas. It’s about empowering every person to embrace their individuality and pursue their passions.”
The Barbie x Lovely Causemetics collection, a vibrant celebration of both brands’ aesthetics, features a range of meticulously crafted products that blend high-quality formulations with playful shades and hues.
Achieve an instant radiant glow with the Glass Glow Pressed Highlighter & Powder Blush. The ultra-fine highlighter texture allows you to customize your shine while the universally flattering pink blush delivers a youthful glow. It comes in two shades: Sparkle Queen (hot pink and icy white) and Pop Culture (hot pink and soft gold).
The Soft Glow Cream Blush has a creamy, pigmented formula that adds a soft, natural glow to the cheeks. This multitasking blush doubles as a lip and lid tint, perfect for on-the-go touch-ups. There are six shades: Malibu Magic (soft light peach), Dreamhouse (shimmery light pink), Doll Life (neutral pink), Barbie Core (neon coral pink), Pretty in Pink (mauve pink), and Style Icon (reddish brown).
Completing the collection is the Water Glowy Tint, a juicy, high-shine lip tint with a comfortable, nonsticky formula that keeps lips hydrated and soft all day. It comes in six pretty shades: Girlhood (medium peachy pink), Pink Princess (deep mauve pink), Fairytopia (rosy brown), Ballerina (berry pink), Ribbon (warm peach), and Charm (medium rosy pink).
The Barbie x Lovely Causemetics collection will empower not just customers but also communities, as part of the proceeds will go to charitable causes.
The collection was unveiled last month at a two-day launch event at The Villa Studios at The Corner House in San Juan. The event theme was “Born to Lead” and among the attendees were representatives of the UP Center for Women’s Studies Foundation, Inc., a nonprofit supported by Lovely Causemetics.
The Barbie x Lovely Causemetics collection is more than just a makeup range. It’s a celebration of dreams, empowerment, and the power of collaboration—a testament to the magic that can happen when global inspiration meets local artistry.
