BIZ BUZZ: Gaga for Guimaras mangoes
The Department of Trade and Industry (DTI) has gone all-out in promoting the country’s famous Guimaras mangoes, highlighting their premium quality and export potential.
These golden goodies, dubbed the “sweetest in the world,” are now strutting from the island orchards to the international spotlight, thanks to a juicy marketing blitz that’s got everyone from farmers to foreign buyers talking.
Think trade fairs, glam partnerships and logistics collabs that bring the fruit from tree to table with style.
Spearheaded by the DTI’s Supply Chain and Logistics Group and Regional Operations Group, this mango mission is more than just a food promo: it’s a sweet play for economic empowerment and heritage pride.
And here’s the cherry (or should we say mango) on top: Guimaras mangoes are the only agricultural product in the country with Geographic Indication status, giving them the luxury-label stamp of authenticity.
That’s right, these aren’t just mangoes, they’re location-certified icons.
“The DTI is fully committed to supporting initiatives that protect the authenticity of our local products while enabling them to thrive in modern, competitive markets,” said Trade Secretary Ma. Cristina Roque.
The DTI isn’t stopping there, teaming up with logistics bigwig Airspeed to help small farms like Guimaras Wonders Farm get a taste of the high-end market life.
Oh, and if you can’t make it to the island? No worries.
Thanks to tie-ups with Shopee and LBC, you can now get your mango fix delivered straight to your doorstep, whether you’re lounging in Luzon or chillin’ in Cebu.
