Wilcon takes home double recognition at Retail Asia Awards
Wilcon Depot was honored with two major distinctions at the 2025 Retail Asia Awards, reaffirming its position as the leading home improvement and construction supply retailer in the Philippines.
At the awarding ceremony held earlier this week in Singapore, Wilcon Depot was named Domestic Retailer of the Year and Hardware Retailer of the Year—recognitions that underscore its strong market presence in the Philippines and its ongoing commitment to elevate the retail experience for Filipino homeowners and builders.
The Retail Asia Awards lauds companies that successfully adapt to challenges such as shifting customer expectations and the rise of e-commerce, all while delivering strong value and sustaining growth. Wilcon Depot earlier bagged awards from this prestigious body, including Domestic Retailer of the Year in 2022. In 2023 it won Digital Initiatives of the Year.
This year’s double win highlights Wilcon’s continued focus on meeting the real needs of its customers.
A better home, better life
Wilcon grew steadily amid peaks and valleys because it always chose to listen, to care, and to be there for every Filipino dreaming of a better home and a better life.
With 103 stores nationwide, Wilcon Depot offers a comprehensive range of products to meet every home improvement need. Its one-stop-shop format is designed for ease and accessibility, complemented by attentive in-store service, robust digital platforms, and helpful marketing tools that guide shoppers in making confident choices for their homes and businesses.
Wilcon remains focused on broadening access to quality home and construction products across the country. It is also exploring new ways to support Filipino households and industries through innovative store concepts, customer-focused services, and sustainable practices that align with the evolving needs of modern shoppers.
Innovation and sustainability
Its product line has always been anchored to innovation and sustainability.
Wilcon’s exclusive and in-house products include Pozzi for trusted bathroom solutions; Hamden Kitchen Appliances, an ideal partner for your kitchen needs; Alphalux, an energy-efficient lighting solutions brand; Kaze, an appliance brand that will help you live in a healthy space; Hills, a trusted brand for construction and electrical power tools; P.Tech, your partner for reliable building materials; Rocersa, Emigres, STN Ceramica, Stylish Spanish Tiles with a contemporary interpretation of a classic style; Arte Ceramiche, Verona Tiles, and Saigres, Asian tiles for a more sophisticated home; Energie Ker, Gardenia Orchide, and Novabell, Sophisticated Italian Tiles; Grohe and Kohler for bathroom and plumbing solutions; Franke, convenient kitchen solutions; and Rubi a partner when it comes to tile cutting necessities; and among many other brands.
For more information, visit www.wilcon.com.ph; follow its social media accounts on Facebook, Instagram, and TikTok; or subscribe to its Viber Community, LinkedIn, and YouTube
