BIZ BUZZ: Tanduay’s lucky No. 8
Tanduay—a household name, as you may have at least one bottle in your house—remained on its throne for the eighth year in a row.
On Wednesday, Tanduay said it remained the World’s No. 1 Rum, based on The Millionaires’ Club report by Drinks International Magazine.
Its case was clear: Tanduay sold 23.8-million case liters last year, a couple million past its competitors Bacardi (19.7 million) and Captain Morgan (11.5 million).
“Even while we’re entering new markets, we have always remained true to our Filipino heritage and craftsmanship,” Tanduay international business development manager Roy Kristoffer Sumang said.
“This recognition is the result of the collective effort of our different teams and the trust of our consumers around the world,” he added.
Overall, Tanduay was the sixth top-selling spirits brand in the world. Still a good win, if you ask us!
