A pampering for you and the planet with ‘Green Finds’ at SM Store

Be beautiful and guilt-free with the eco-friendly products on display and up for grabs at SM Beauty.

When you next visit the SM Store near you, look for “Green Finds” stacked on the shelves. Beyond helping you look good, these products will make you feel good about helping the planet. Your purchase makes you part of a fast-growing intentional beauty movement, driven by a desire to embrace mindfulness and concern for the Earth.

All over the world, people clamor for sustainable cosmetic and beauty products. More Filipinos are joining in. They are switching to brands that, without sacrificing quality or effectiveness, consciously source their ingredients and materials from ethical producers, opt for refillable or biodegradable packaging, and reject chemicals toxic to both humans and the planet.

There’s no longer a need to visit boutique stores far away or scour niche corners of the internet to make greener choices. SM Beauty makes that meaningful shift easy and accessible for millions of shoppers. Here are some products to add to your kit now.

Reset. Clinique helps you rid your skin of pollution, excess oils and other impurities with its All About Clean product line. Try “All About Clean 2-in-1 Cleansing + Exfoliating Jelly 150ml” and “All About Clean™ 2-in-1 Charcoal Mask + Scrub 100ml.” You get those and other cleansers and exfoliators under the product line in sustainable packaging. All About Clean, launched in 2020, is among Clinique’s first initiatives in sustainable packaging. The bottles, jars, tubes and packets contain a percentage of plant-derived plastic and/or post-consumer recycled (PCR) material. That means reduced use of fossil fuel on a per-product basis. Your journey toward healthy skin thus begins with a green conscience.

Hydrate. Stress and lack of sleep can contribute to dry skin. Address that issue on two levels with “Moisture Surge 100H Auto-Replenishing Hydrator 30ml,” a deep-penetrating gel moisturizer, in your skincare regimen. On one level, Clinique’s Moisture Surge product line is specially made to provide 100 hours of stabilizing hydration, a weapon against the drying effects of stress, pollution, sun exposure, lack of sleep, and even air travel. On another, because it is sustainably packaged, no guilt will haunt you, stress you out or make you lose sleep. The 30ml and the bigger sizes – 50ml and 75ml – are made with recyclable glass. Meanwhile, the 15ml jar uses at least 44 percent PCR recycled material. Recycle each container by simply removing the cap, rinsing the jar and putting it in the recycling bin.

Color. Glow, shimmer and shine with “NARS Powder Blush – Orgasm.” NARS has been an authority in blushes, lip glosses and illuminators with award-winners and bestsellers in its portfolio. Recently, the brand updated Blush with an upgraded formula, Pure Pigment Blend, that feels weightless, lasts for up to 16 hours and elevates your look all-day and -night. That collection of powder blushes comes with the ultra-flattering Orgasm shade, which gives your cheeks a peachy-pink color, with golden shimmer. Orgasm and the 19 other shades are produced with a vegan formula. Shoppers can rest assured that none of the powder blushes contain animal-derived ingredients or byproducts.

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Arrest. Command people’s attention while you slow down your skin aging cycle with “Shiseido Ultimune Power Infusing Serum.” This product corrects signs of aging like uneven skin tone, roughness, wrinkles and dullness. It also lends a natural glow and a rejuvenated appearance. The product promotes sustainability through responsible packaging and use of ingredients. With the exclusive Power Fermented Camellia+ formula, Ultimune makes use of various parts of the camellia, a flowering plant native to Asia known to be rich in antioxidants, to protect against dryness-related damage and to strengthen the skin barrier. The product also comes in eco-friendly packaging. The refillable bottle contains 50 percent plant-derived plastic. The carton also uses FSC-certified paper, which ensures responsible sources of wood.

Strengthen. Give your skin an even stronger defense against the elements with “Drunk Elephant Protini Polypeptide Cream.” It is a lightweight gel-cream moisturizer packed with signal peptides, growth factors, supportive amino acids and pygmy waterlily, a combo that delivers visible improvements in the skin’s tone, texture, firmness and bounce. True to Drunk Elephant’s values, this moisturizer is dermatologist tested, formulated at a skin-friendly pH of 4.0 and is 100-percent free of essential oils, silicones, fragrance/dyes and solvent alcohols (some of the company’s “Suspicious 6”). When you buy your first jar, be sure not to throw it away because you can save by getting a refill. Just remove the cap and unscrew the pump, then recycle the jar.

Embrace intentional beauty by heading over to SM Beauty at SM Stores nationwide, and taking home items with the “Green Finds” badge – the proud mark of products that pamper both you and the planet.