Lessandra: An embodiment of the Filipinos’ affordable premium lifestyle
It was a grand launch that seeks to redefine affordable housing as a more empowering, inclusive, and premium-oriented concept.
Lessandra—the newest residential brand of the Villar Group—was officially unveiled earlier this week, introducing a portfolio of “affordable premium” homes that target the evolving needs of the growing Filipino middle-class.
Uplifting lives
At the launch held at Brittany Palazzo, Villar Group chairman Manny Villar explained that this venture affirms the group’s long standing mission of uplifting Filipino lives through accessible homeownership.
“Lessandra embodies our dream of making every hardworking Filipino’s goal of owning a quality home a reality. This has always been my vision: to build a better life for Filipinos, one home at a time,” Villar emphasized.
“Today is more than just an unveiling; it’s a reaffirmation of a promise and the dawn of a new era for affordable housing. We are committed to building not just structures, but vibrant communities and a brighter, more secure future for every Filipino family. Lessandra is engineered to provide an elevated lifestyle that is genuinely within reach, setting new benchmarks for the industry,” added Lessandra group head Red Rosales.
Raising living standards
Indeed, the entry of Lessandra is significant for Filipino homebuyers.
Besides offering an additional choice in an already cutthroat industry, Lessandra’s “affordable premium homes” bridge the gap for hardworking Filipinos, who demand quality and lifestyle without breaking the bank. It, in fact, coincides with the rapid growth of the Filipino middle-class, marked by increased incomes and aspirations for elevated lifestyles.
These affordable premium homes, after all, are poised to raise living standards in a number of ways—shorter commutes, given the strategic locations of Lessandra’s communities nationwide; healthy open spaces that make these neighborhoods conducive to raising families; as well as superior features and amenities to ensure more holistic lifestyles.
The brand’s tagline, “Elevate Your Lifestyle Affordably” aptly captures this promise. Combining innovation with the Villar Group’s trusted legacy in real estate development, Lessandra promises to deliver premium homes in thoughtfully designed communities that offer exceptional value without compromising on quality or convenience.
Diverse offerings
To better cater to this market, Lessandra also unveiled at the event a portfolio of house offerings.
Celadon Village’s classic house-and-lot enclaves with tree-lined streets cater to multigenerational families seeking space and serenity. Manors, its line of mid-rise condominiums, answers the call of young professionals balancing career and family. Nirvana’s low-rise, walk-up flats will suit buyers who prize style and simplicity while the Nativo Flats, with compact units near universities and transit hubs, addresses the needs of students and entry-level employees.
And at Centrale, mixed-use clusters integrate homes, offices, and retail, recognizing that today’s “live, work, play” ethos has become non-negotiable.
Attendees were likewise given an exclusive first look at the new house models, such as the Ariana—a complete home concept featuring bedrooms, a carport, and a service area, aimed at offering immediate move-in readiness for homeowners.
Expanding presence
Lessandra is now expanding its presence nationwide with over 30 strategically located projects. With its strong focus on the affordable premium segment, Lessandra aims to address the growing demand for quality and accessible housing in key growth areas.
To do so, Lessandra addresses another essential gap—financing. It has partnered with financing institutions like Pag-IBIG Fund and various banks, ensuring flexible and convenient payment options that are aligned with the financial realities of today’s homebuyers. By doing this, Lessandra ensures homes remain within reach financially.
Indeed, Lessandra’s entry as an affordable premium residential brand is a practical response to the real needs of Filipino families. Not only will it make premium housing achievable, it will also reshape how Filipinos can—and should—think about owning a home.
