The celebrity treatment everyone’s talking about: Inside the rise of NAD+ therapy
Have you ever looked at a photo of a celebrity and thought—how is it possible they’re getting younger? There’s a certain radiance, a bright-eyed vitality and glow in the skin that goes beyond good lighting or a great facialist.
In an age where people seem to be defying the clock entirely, there’s growing curiosity around what’s really going on behind the scenes. The latest answer? NAD+ therapy.
Short for nicotinamide adenine dinucleotide, NAD+ is quickly becoming the go-to treatment for those in the know. From Kendall Jenner to Hailey Bieber, a growing list of names in fashion and entertainment are quietly turning to this cellular-level therapy to boost energy, improve skin quality, sharpen mental clarity, and support overall well-being. The promise is subtle, but significant: to help you feel better, think clearer, and age a little more gracefully.
NAD+ therapy: a new way to beat aging?
At its core, NAD+ is a coenzyme found in every cell of the body—essential to producing energy, repairing DNA, and maintaining brain and metabolic function. But like many good things, our natural levels of it decline steadily with age. This slowdown can lead to fatigue, brain fog, slower recovery, and visible signs of aging. NAD+ therapy—typically delivered via slow intravenous infusion—works to replenish those levels, helping the body function more efficiently from within.
What makes the treatment so compelling is the way it bridges two worlds: health and aesthetics. On a foundational level, NAD+ supports cognitive function, sleep regulation, mood balance, and cellular repair. But as these systems improve, so does the outward appearance. Skin looks more rested, energy becomes more sustainable, and the body begins to recover more quickly from the demands of daily life. In other words, the physical glow many people notice is simply the natural result of a body functioning at its best.
Once reserved for clinical and wellness specialists treating chronic fatigue or cognitive decline, NAD+ therapy has now found its place in the modern beauty and longevity conversation. While it’s not a magic cure, it reflects a broader shift in the way we define wellness today—one that prioritizes resilience, prevention, and care at a cellular level.
More than just beauty
But NAD+ is not just the latest darling of the beauty world. It is also tied to a growing cultural movement: biohacking.
Once confined to fringe wellness communities, biohacking has entered the mainstream, thanks to high-performing individuals from Silicon Valley entrepreneurs to professional athletes who are looking to optimize every aspect of their body and mind. From infrared saunas and wearable glucose monitors to nootropics and cold plunges, biohacking is about taking a data-driven, experimental approach to living better and longer. And in this landscape, NAD+ has emerged as a core player.
Its appeal lies in its versatility. For those focused on performance, it is seen as a cognitive enhancer and stamina booster. For longevity-focused individuals, it is a proactive tool to support aging from the inside out. And for beauty-conscious consumers, it offers results that show up on the skin but start at the cellular level. In many ways, NAD+ therapy captures the spirit of this new era of wellness where science, beauty, and personal optimization all converge.
Whether it is part of a routine to sharpen focus, support aging, or simply feel more vital, NAD+ offers an approach that is both measured and forward-thinking. It is no longer just about treating illness. It is about enhancing what already works, extending our sense of vitality, and redefining what it means to age well.
And if your favorite celebrity seems to have a kind of glow that defies explanation, like clear eyes, luminous skin, and an unbothered energy that doesn’t fade—this quiet little coenzyme might just be part of the reason why.
