BIZ BUZZ: Roxaco sells quiet luxury

There is something to be said about exclusivity and quiet luxury, especially amid the backlash over ostentatious displays of obscene wealth, particularly if it was accumulated through dubious means.

Perhaps this helps explain the steady pickup in sales of Anya Villas, a rare residential offering of just 17 private luxury villas nestled within the quiet and secure grounds of the well-regarded Anya Resort in Tagaytay.

Since the official launch just last July, some 25 percent had already been sold, even with the average price of P50 million for a 500-square-meter property in the enclave meant for a select few.

Santiago Elizalde, president and CEO of Roxaco, said Anya Villas was “the culmination of the Anya lifestyle that we have been working on perfecting.”

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“Anya Villas checks all the boxes: quality time with loved ones and with the self, as well as time to indulge in wellness for the body, mind and spirit, in a setting that is both private and serene. It’s the cherry on top of this one-of-a-kind project.”

“Anya Villas is a once-in-a-lifetime opportunity to invest in the luxury of privacy, and the essence of living well,” Elizalde added.