Novus Towers: A home built for education, ideas and ambition
In every great city, there are districts that fuel its future—the so-called engines of growth that often give a metropolis its edge.
In Villar City, the ambitious 3,500-hectare megacity rising in Metro South, one of those engines is the up and coming University Town. Besides being an academic cluster, UTown is envisioned as the mind of the city–the source of its knowledge economy, the driver of its competitiveness, and the anchor of its long-term value.
Shaping markets
This model is not without precedent. History shows how university districts shape not only minds but also markets.
Cambridge’s influence has endured for centuries, while Boston’s academic belt continues to anchor one of the world’s strongest economies. Even Silicon Valley’s dominance still leans on Stanford’s research culture. In every case, knowledge has fueled both education and real estate value.
Villar City’s UTown is built on the same foundation, where property development and intellectual capital reinforce one another.
However, the success of a university hub depends on more than its schools. Its vitality also comes from the life around them—from the students, faculty, entrepreneurs, and families sharing the same streets and cafés where ideas circulate as freely as conversations.
A defining address in UTown
Novus Towers is designed to capture that same vitality.
Rising within Villar City’s UTown in Dasmariñas, Cavite, this 25-story residential tower is poised to become the defining address where the city’s intellectual energy comes home. As it is, Dasmariñas, the largest city in Cavite, is already known as a nexus for schools, commerce, and families, making it the natural launchpad for Villar City’s bold vision.
Its name, Novus—the Latin word for “new”—signals both a beginning and a first. As the inaugural residential high rise within UTown, Novus Towers embodies the spirit of starting points: for students stepping into careers, for entrepreneurs shaping ideas, for families seeking mobility and opportunity.
This enclave, which is being developed by Crown Asia, is crafted particularly for those who want to live at the intersection of learning and leadership.
‘Learn-live-lead’
Such vision is likewise carried through the development’s “learn-live-lead” philosophy, which has been built into every detail.
Novus Towers’ proximity to universities and research centers, for example, ensures constant access to knowledge. Flexible units are meanwhile designed to serve both students and professionals, whereas its integrated amenities—from co-working lounges to modular retail strips—blur the lines between home, workplace, and social hub.
That’s why to describe Novus Towers as merely “near schools” misses its larger role. It is, in fact, designed as an immersive community where education and enterprise overlap, and where neighbors might just as easily be your collaborators or mentors. Clearly, Novus Towers provides more than just residences but a lifestyle that reflects and embodies UTown’s dynamism.
Defined by momentum
That same energy is envisioned to carry into the residents’ day to day life, shaping how they learn, work, and unwind within the community. Novus Towers thus goes beyond function to foster aspiration, where a day might flow from a morning lecture to an afternoon pitch over coffee, before winding down with an evening walk through greenways.
Making the transition between pursuits more seamless is Novus Towers’ proximity to the upcoming University of the Philippines–Dasmariñas campus, The Stadium at Villar City, and an 18-hole golf course—landmarks that bring together academic excellence, world-class sports, and lifestyle prestige.
Essentially, it’s a lifestyle defined not by routine but by momentum—the kind that builds opportunity over time.
Mobility and access
What will help sustain this momentum is mobility, and Novus Towers offers it through direct links to the region’s major economic centers. With direct access to South Luzon Expressway (SLEx), Muntinlupa-Cavite Expressway (MCX), Cavite-Laguna Expressway (Calax), Manila-Cavite Expressway (Cavitex), and the C-5 Extension, residents can move seamlessly between Metro Manila’s established business districts and the rapidly expanding southern corridor.
For investors, this ensures consistent demand from students, professionals, and families. For homebuyers, it offers a residence that combines opportunity with accessibility, comfort and distinction.
The strength of this proposition is further backed by Crown Asia, a developer with a proven track record of delivering premium communities across Metro Manila and South Luzon.
Novus Towers will thus serve as a continuation of this legacy, while serving as the residential core of Villar City’s UTown district, fittingly adapted to the ambitions of a new generation of learners and achievers.
It’s a place where the future makes its home.
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