Hyundai Targets 60% Electrified Sales by 2030 in Global Strategy Shift”
At its 2025 CEO Investor Day in New York held last September 18, Hyundai Motor Company presented a detailed electrification and growth roadmap through 2030. President and CEO José Muñoz confirmed that Hyundai aims to sell 5.55 million vehicles annually by 2030, with 3.3 million units, or nearly 60% of total sales to be electrified. This electrified mix includes hybrids, plug-in hybrids, battery-electric vehicles (BEVs), and the new extended-range EVs (EREVs), which will enter production in 2027. To support this shift, Hyundai will launch over 18 new hybrid models, reinforcing its strategy of offering multiple powertrain solutions rather than focusing exclusively on BEVs.
A major highlight of the plan is Hyundai’s aggressive localization strategy in the US market, where the company intends to build over 80% of vehicles sold domestically by 2030. Capacity will expand by 200,000 units per year at the new Hyundai Motor Group Metaplant America (HMGMA) located in Georgia. It is Hyundai Motor Group’s first dedicated mass-production Electrified Vehicle plant, helping Hyundai reach close to 500,000 units annual US capacity by 2028. This move is designed to reduce exposure to tariffs, stabilize supply chains, and improve cost competitiveness. While short-term operating margins are under pressure due to trade frictions, Hyundai expects profitability to recover by the late 2020s as these localized operations scale. The company also emphasized investments in software-defined vehicles (SDVs), which will underpin new revenue opportunities through digital services, vehicle personalization, and advanced platforms.
Placed in context with global competitors, Hyundai’s targets reflect both ambition and pragmatism. Other bigger players tend to be heavily skewed toward hybrids, with BEVs comprising a smaller fraction of the new energy vehicle product mix. And others have pulled back on its BEV plans altogether and had shifted almost entirely toward hybrids, slowing its transition relative to Hyundai.
From a percentage perspective, Hyundai’s roadmap shows a more balanced portfolio. By 2030, roughly 40% of its volume will remain traditional internal combustion engines (ICE), while 60% will be electrified. Within the electrified segment, industry analysts estimate Hyundai could split its mix in favor of hybrids by about a third, about a fourth will be BEVs, and about a tenth in EREVs/PHEVs, though the company has not released exact breakdowns.
Hyundai has highlighted several areas where it believes it has a competitive edge, including its battery range and efficiency where Hyundai’s E-GMP platform already delivers industry-leading efficiency, with the Ioniq 6 ranked among the most energy-efficient EVs globally. The company is investing in next-generation battery chemistries to push range further while keeping costs competitive.
Its safety features also continue to differentiate with advanced driver-assistance systems (ADAS) under its Hyundai SmartSense suite. This includes features like highway driving assist, blind spot collision avoidance, and forward collision warning, many of which come standard in core models, enhancing safety at mainstream price points.
For its N Line performance division, Hyundai’s N sub-brand remains an important halo. The company confirmed that it will continue to offer N Line performance trims across popular models, including electrified ones. Hyundai plans to expand its N lineup with both hybrid and BEV variants. This helps reinforce Hyundai’s image not just as a value brand but also as a performance innovator.
The key risks are execution and forecasting demand. Reaching 3.3 million electrified units by 2030 will require a compound annual growth rate (CAGR) of 15 to 18% in electrified sales from current levels, alongside smooth factory ramp-ups. Profit margins, currently pressured by tariffs, must improve with scale and localization. Competition will also remain fierce, with other brands scaling aggressively on price, Hyundai’s strategy combines scale, flexibility, and localization.
Hyundai is positioning itself with a diversified mix, betting that a balance of hybrids, BEVs, and new extended-range EVs, supported by strong US production capacity, will keep it competitive in a fragmented global market. The 60% electrified target by 2030 shows Hyundai’s ambition to be more than a fast follower, it aims to be a resilient, adaptable global contender in a fast-paced decade for new energy mobility.
