Mister International 2025: A Win for the Philippines

It is an undeniable fact that beauty pageants for women are widely celebrated in the Philippines, while male pageants—often boxed in by stereotypes and marked by semiotic differences from female pageantry—receive less attention, reflecting how society succinctly perceives masculinity. However, with our very own Kirk Bondad recently named Mister International 2025 (see “Kirk Bondad of Philippines is Mister International 2025,” Inquirer.net, 9/26/25), this narrative might be overturned, clarifying that male pageantry is more than just about the body or looks—it actually has substance as well.

It is well-known among many Filipinos that Bondad once represented the Philippines in Mister World 2024, where he finished in the Top 20 during the competition held in Vietnam. Afterward, he earned the right to represent the country in Mister International 2025, successfully clinching the coveted international title in Thailand.

Upon arriving in the host country, Bondad was already considered an early favorite to win by pageant fans across the globe. He did not disappoint his supporters, delivering a stellar performance throughout all events of the competition—up to the finals night—where his superb communication skills and charisma shone. I believe that male pageants have evolved into empowering platforms, and Bondad’s journey exemplifies this transformation.

Moreover, I hope to see more Filipino male contestants represent the country on the international stage, setting the bar high in communication skills and beyond, as audiences increasingly gravitate towards these qualities. I also look forward to the growing support that male pageants are receiving in the country.