Retail roundup: New openings redefining how we shop and discover
The local retail scene is brimming with fresh concepts that are reshaping how Filipinos shop, discover, and connect with brands. This season, innovation meets intention as new destinations open their doors, each offering a distinct experience that goes beyond the usual browse and buy.
From a royal French fragrance house finally finding a home in Manila to an editorial-led beauty space reimagining discovery, and a cult-favorite lifestyle brand expanding its universe in Bonifacio High Street, here’s what’s new and noteworthy.
Parfums de Marly brings French fragrance heritage to Manila
New in the Philippine fragrance scene, Parfums de Marly introduces a touch of French luxury to Manila with its first-ever boutique in the country, located on the ground floor of Glorietta 4. Known for its opulent, long-lasting compositions and modern reinterpretations of 18th century perfume artistry, the niche fragrance house marks an exciting new chapter for local scent lovers seeking something truly distinctive.
The fragrance world is undergoing a shift. People are growing weary of mass-produced scents that smell alike, craving instead something unique, more faceted, and deeply personal. Today, fragrance has become emotional and subjective, an intimate form of self-expression that resonates with one’s inner world. That is the essence of Parfums de Marly: scents that stir emotion, evoke memory, and command curiosity.
“Julien Sprecher doesn’t want to smell anything outside,” shared Victor Saint-Père, chief commercial officer of Parfums de Marly, during the Manila launch. “He doesn’t want to repeat or follow trends. He creates fragrances that he believes in, ones he finds super interesting.” This philosophy is at the heart of the brand’s creative process, where intuition and artistry guide every blend rather than the dictates of the market.
Founded by Sprecher in 2009, Parfums de Marly draws inspiration from the grandeur of the royal court of King Louis XV, often regarded as the golden age of French perfumery. Each creation pays homage to that era’s decadence and craftsmanship while remaining firmly rooted in the present. The result is a collection of fragrances that are rich, textured, and unmistakably modern.
Among its icons are Delina, a radiant rose-based composition celebrated for its balance of femininity and strength, and Layton, a magnetic woody-spicy scent beloved for its sophistication and warmth. Each tells a story, unfolding like a character that is complex, memorable, and undeniably elegant.
The Manila opening drew a star-studded crowd, including Juliana Gomez and Claudia Barretto, while fans eagerly gathered to catch a glimpse of WilliamEst, the adored Thai pairing of William Jakrapatr and Est Supha, whose appearance sent waves of excitement through the event.
Sunnies World opens at Bonifacio High Street
Twelve years since it first introduced stylish, accessible eyewear to Manila, Sunnies has evolved into something much bigger, a lifestyle rooted in thoughtful design and everyday joy. From its early days as a small eyewear label to now encompassing Sunnies Studios, Sunnies Face, Sunnies Coffee, and Sunnies Flask, the brand has steadily built a world of its own, one that feels both aspirational and deeply familiar.
Following a year of milestones, from the reopening of Sunnies Café to the inaugural Sunnies Run that gathered over 10,000 participants and the launch of Sunnies World in Thailand, the brand now comes full circle with the opening of Sunnies World Bonifacio High Street.
Located in the heart of BGC, the new flagship brings together everything the brand has become under one roof: eyewear, beauty, lifestyle, and coffee. The space carries the unmistakable Sunnies touch, with warm light, curved silhouettes, and vintage-inspired finishes that make every corner feel beautifully considered. True to form, the interiors are effortlessly photogenic yet welcoming, designed for lingering conversations, quiet moments over coffee, or an unhurried browse through the latest launches.
Inside, Sunnies World introduces several firsts for the brand, including a cozy conversation pit where guests can relax while waiting for their eyewear, an elevator photobooth offering complimentary photo sessions with every purchase for a limited time, and a customization area that lets visitors personalize merchandise with Sunnies patches. Each detail, from the layout to the lighting, reflects the brand’s eye for design and its ability to turn everyday routines into small moments of delight.
To mark the occasion, Sunnies hosted a casual housewarming party on Nov. 6 ahead of the store’s public opening on Nov. 7. The celebration captures the spirit of the brand itself: fun, inclusive, and effortlessly cool. Shoppers can enjoy in-store treats and exclusive offers throughout opening week, from limited-edition freebies to special coffee pairings.
The Beauty Edit Gallery at Spatio redefines how Filipinos discover beauty
There was a time when beauty discovery lived in the pages of glossy magazines, carefully edited and guided by trusted voices who shaped how we understood color, texture, and scent. Then came the age of social media, where discovery became fast, global, and endlessly scrollable. The Beauty Edit Gallery at Spatio brings these two worlds together, merging expertise and experience into a modern, sensorial space that celebrates beauty in all its forms.
Housed within Spatio, Robinsons Retail’s pioneering concept store in Opus Mall, The Beauty Edit Gallery marks the country’s first editorial-led beauty retail concept. The space reimagines what once existed only on a digital platform into a living, breathing gallery where stories unfold across textures, scents, and formulas you can touch and try. It is an immersive celebration of Filipino beauty, spotlighting a thoughtful mix of indie innovators, cult icons, and niche brands shaping the local scene.
“The Beauty Edit brings curation, storytelling, and sensorial discovery to the forefront, values that align perfectly with what Spatio stands for,” shares Martin de Leon, Deputy General Manager of Spatio. “Together, we’re creating a space that feels elevated but also deeply personal, where each product, scent, and texture tells a story.”
Inside, discovery is designed to be deliberate. Makeup counters come alive with mini tutorials that let shoppers learn the pros’ techniques before testing the products themselves. Skincare zones encourage deeper exploration, helping visitors understand ingredients and formulas with expert insight. The hair and bodycare areas invite guests to reimagine everyday routines as mindful rituals, while the fragrance bar highlights perfumers and founders who bring their creations to life. At the heart of it all sits The Editor’s Desk, a rotating showcase inspired by The Beauty Edit’s own editorial stories, spotlighting editors’ and creators’ most-loved picks.
The Paper Bunny lands in Manila with its first store at Uptown Mall
After years of being a favorite among Filipino shoppers who patiently ordered online and waited for international shipments to arrive, The Paper Bunny has finally found a home in Manila. The Singapore-based lifestyle brand, known for its chic puffer bags, sleek packing cubes, and elevated everyday essentials, officially opened its first Philippine store at Uptown Mall, Bonifacio Global City, on November 7, 2025.
Beloved across Asia for its clean and contemporary aesthetic, The Paper Bunny blends form and function effortlessly. Its collections range from thoughtfully designed travel organizers and lifestyle accessories to stylish on-the-go pieces that make the everyday feel a little more intentional. The brand’s signature puffer series in particular has become a quiet staple among design enthusiasts, lightweight yet structured, stylish yet practical, and available in a palette of soft neutral tones that capture its calm, curated sensibility.
Shoppers can now browse its full range in person for the first time, from bestselling Carryalls and Crossbodies to travel essentials like pouches, cubes, and totes that bring a touch of design to the details of daily life.
For longtime fans who have followed The Paper Bunny from afar, the opening marks a long-awaited arrival, finally bringing the brand’s thoughtful world of modern essentials closer to home.
