The joy of gifting, whether big or small
Gifting, at its heart, is one of the most human things we do. It’s a love language that has only grown more recognized over time. It may sound cliché, but actions really do speak louder than words. A gift communicates care, attention, and love in ways that words alone often cannot. Every thoughtfully chosen item carries a message: I see you. I remember you. I care about you.
Even psychologists agree that gifting plays an important role in social life. According to an article published in the International Journal of Management Reviews, gifting contributes to social integration by serving four key functions: communication, social exchange, economic exchange, and socialization. Unlike market transactions, there is no immediate trade of merchandise or service; gifting is an intentional act of generosity rather than a simple exchange.
Social scientists also recognize it as a universal behavior. It not only helps build new relationships but also reinforces existing ones, deepening our sense of connection, trust, and belonging.
The cool thing is, gifting is evolving. And this year, it’s less about size or price and more about how much thought and care you’re putting into it.
Micro-gifting = “I’m thinking of you”
Micro-gifting refers to small gifts that say “I’m thinking of you” without needing a fancy price tag. It could be a little snack they love, a makeup item they need, a handmade trinket that reminds you of them, or even a curated playlist of their favorite songs. These small surprises often hit harder than expensive gifts because they’re personal.
The beauty of micro-gifting? It’s fun, easy, and accessible for everyone. You don’t need a big budget to make someone feel seen or appreciated. Small gestures show attention to detail and thoughtfulness. And honestly, who doesn’t love being remembered in little ways?
For Gen Z, micro-gifting fits perfectly with how they live. A study by Eventbrite found that 78 percent of Gen Zs value experiences and emotional connection over material possessions. They’re less about the price tag and more about the thought behind the gift. And let’s be real—Gen Z is all about practicality and authenticity, and if they’re splurging, it’s usually on themselves (because, why not?).
Micro-gifting is also blowing up online, especially on TikTok and Instagram. One trend everyone’s loving is the “small gift exchange,” where people sit in a circle, drop their tiny gifts in the middle, and then each grabs one for themselves. It’s low-key, fun, and full of little surprises, a perfect way to keep gifting social and playful.
I joined this trend with my friends, and I didn’t do anything extreme. My gifts were modest—some handmade, some quirky, while others were just small reminders of shared experiences. But the joy they created was immediate and genuine. Seeing my friends’ reactions reminded me that the real value of a gift lies in the intention and love behind it. After all, it’s the thought that counts.
The joy in the gesture
The reason why gifting never gets old is that it’s a two-way street of happiness. The giver finds fulfillment in the act itself, while the receiver feels seen, valued, and loved. It triggers the release of oxytocin, the “feel-good” hormone linked to empathy and bonding.
But beyond biology, it’s the emotional connection that makes the experience linger. When we give, we’re not just offering an object; we’re affirming someone’s place in our lives.
If anything, this year’s gifting trends remind us that generosity doesn’t have to be extravagant. As the holidays approach and we think about the people who’ve filled our year with warmth, maybe the question isn’t “What should I give?” but “How can I make them feel loved?”
And if you’re thinking about what you can give them, our special November gift guide issues are full of ideas for your friends, lovers, family, and everyone you care about. It will be three issues covering beauty, fashion, wellness, food, and sports. So make sure to check them all out to find your perfect gift, and experience the joy of giving.
