A century of nourishing goodness with Del Monte
For a hundred years, Del Monte Philippines has lived by one purpose, to nourish goodness in every Filipino home. More than a brand, it has become part of family traditions, uplifting lives through food that brings nourishment, care, and connection.
This enduring purpose takes center stage in “The Kaayo Film: A Century of Goodness in Motion,” the highlight of Del Monte’s centennial celebration. “Kaayo,” which means goodness, captures the brand’s journey from its beginnings in Bukidnon to its role in nourishing people and communities across generations. From the hands that nurture the land to the kitchens where families gather, the film tells a story of care passed from one generation to the next.
Del Monte today remains a familiar presence in Filipino homes. Its red-and-green labels line kitchen shelves and supermarket aisles—from pineapple juice and tomato sauce to fruit cocktail and pasta sauces. Its products continue to deliver quality, taste, and nutrition while remaining part of everyday family life.
Beyond the home, Del Monte’s impact reaches farmers, employees, and communities. Its initiatives support livelihoods, education, nutrition, and sustainability, which continues to empower farmers in Mindanao and uplift thousands of families through programs that build lasting opportunities.
Rooted in the land
Much of Del Monte’s story traces back to Bukidnon, where over 30,000 hectares of farmland supply its renowned pineapples. For a century, this land has been cultivated with care, shaped by generations of farmers who have built their lives around it. Del Monte’s sustainability work includes planting more than 700,000 trees, recycling water, and protecting soil health. These are efforts that have helped make the Bukidnon plantation carbon-neutral.
At the center of this story are the people who make Del Monte what it is today. More than 24,000 men and women power its operations, many of them second- and third-generation employees who carry on the legacy of those who came before them. Over the decades, the company has built housing, schools, a hospital, and recreational spaces within its community, creating a place where families can live and grow.
Through the Del Monte Foundation, the company’s support extends beyond the plantation to nearby communities. Education, livelihood, and nutrition programs have reached more than 200,000 people across 100 barangays. Over 1,700 scholars have benefited from scholarships, while additional initiatives provide classrooms, feeding programs, and sustainable livelihood opportunities, helping families and communities thrive.
Del Monte’s impact goes beyond the products it offers. Its 100% Pineapple Juice with PiñaPhyto5, Pineapple Tidbits, and Tomato Sauce with LycoNutrients are household staples that combine taste with nutrition. The brand continues to innovate with products like Fruity Zing and its dairy and snack lines, providing more ways for Filipinos to enjoy affordable, flavorful, and energizing food and drinks.
The brand also continues to champion health, nutrition, and creativity through Del Monte Kitchenomics, which has evolved from a beloved TV show into a thriving online community. Home cooks continue to find recipes, practical tips, and guidance on creating meals that are both delicious and nourishing.
A celebration of partnerships
As it turns 100, Del Monte is celebrating in a big way — teaming up with beloved brands that share its mission of bringing more goodness into everyday life.
Del Monte is giving back to Filipino families through a magical partnership with Disney—giving 100 families of four the chance to win all-expense paid trips to Hong Kong Disneyland through Del Monte Spaghetti Sauce packs, and create joyful memories that last a lifetime.
With Uniqlo, the Wear the Goodness collection launches on November 21 in select stores, featuring exclusive shirt and tote designs that pay homage to Del Monte’s rich heritage. Beyond fashion, Uniqlo also donated more than a thousand AIRism shirts to Del Monte’s farmers, a meaningful gesture that blends style with purpose and celebrates the people behind a century of nourishing goodness.
Auro Chocolate, an internationally awarded tree-to-bar brand, joins the celebration with Del Monte x Auro Pineapple Crunch, made from freeze-dried Bukidnon pineapples covered in Auro’s single-origin white chocolate. The partnership honors Filipino craftsmanship and local ingredients, with limited-edition café specials at Auro BGC available until December 7.
“Blend in the Good” features limited-edition tropical drinks in collaboration with Jamba Juice —Aloha Pineapple and Piña Colada—made with real fruit goodness. Each purchase gives back, with P5 donated to local farming communities that make every sip possible.
Continuing the legacy
Reaching a hundred years is rare for any company, but Del Monte’s story continues to grow. Its strength lies in its ability to remain relevant, grounded in its heritage while embracing new ways to nourish people and communities.
What began as farmland in Bukidnon has become part of the country’s collective story, a brand that has fed, employed, and uplifted generations of Filipinos. As it turns a century old, Del Monte looks ahead with the same purpose that shaped its beginnings, and that is to keep growing goodness, in every home and every meal it helps bring to the table.
