SMDC mounts its biggest home and investment celebration yet
SM Development Corp. (SMDC) holds this year’s biggest lifestyle and property showcase called SMDC Good Life Expo 2025.
Jessica Bianca Sy, vice president for Design, Innovation, and Strategy at SMDC, led the opening of the expo on Friday. The event runs from November 21 to 23 at the SM Mall of Asia Music Hall.
Bringing together homebuyers, investors, and lifestyle enthusiasts, the three-day celebration will feature exclusive property deals, on-the-spot home-loan prequalification from BDO and Chinabank, curated home-styling packages from SMDC’s home-furnishing partners, as well as live performances from top artists, and grand raffle prizes.
“Homeownership should be both attainable and meaningful,” Sy said. “Through the SMDC Good Life Expo, we’re showing how every Filipino can find a home that fits their goals—whether that’s building a future in the city, living closer to nature, or starting a family in a nurturing community.”
AR setups
Guests can explore immersive augmented reality (AR)setups to visualize their future homes, strike a pose at glam bots and themed photo areas, and join games to win exciting prizes, including limited-edition Good Life Expo merchandise and SM gift certificates.
Guests can also enjoy an interactive music setup, visit an eco market, and indulge in complimentary premium coffee, fresh wellness juices, or ice cream throughout the weekend.
Entertainment lineup
Meanwhile, the entertainment lineup will feature some of the country’s most beloved artists. Martin Nievera performed on Friday, while Dilaw will take this stage today (Saturday). Hale will close the celebration on Sunday, alongside other guest performers and musical acts throughout the three-day event.
The Expo will highlight SMDC’s newest residential segments namely, SMDC Heights, SMDC Nature and SMDC Symphony Homes—each offering a distinct way of living.
Guests can explore these through immersive lifestyle zones that reflect the brand’s commitment to creating accessible, sustainable and life-centered communities.
Set at the iconic SM Mall of Asia, the Expo combines SMDC’s signature flair for innovation with its mission to make good living possible for more Filipinos.
Discover your dream home and the life that comes with it at the SMDC Good Life Expo. For more information, visit www.smdc.com or follow @TheOfficialSMDC on social media
