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Sustained global growth
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Sustained global growth

Ronald Rey M. delos Reyes

Jetour continues to grow.

From its inception in 2018 up to this year, the Chinese carmaker has surpassed 1.68 million units across about 70 markets globally. This was revealed during its International Annual Business Conference this 2025 held in Shanghai, China, bringing together over 1,000 global partners, as per reports.

In 2018, the Chinese vehicle under the wing of its mother company, Chery Holding Group, first started with about 40,000 units sold globally. Fast-forward to last year, the numbers have ballooned to about half a million–a testament to the charisma, energy, dynamism and marketing prowess of the brand.

KD plants strategy

During the convention, it was likewise announced that Jetour eyes to put up 10 knock-down manufacturing plants worldwide, along with the goal of expanding market reach to over 45 countries and regions, including the Middle East, Africa, Americas, Asia-Pacific and Commonwealth of Independent States, aiming for 60 global markets by 2030.

By establishing KD plants, these local assemblies can reduce costs, as well as adapt to the regional demands, making the cars more affordable and tailored to the local preferences and regulations.

In the Middle East, for example, the T2 SUV model has been utilized as a police vehicle, further maximizing its functionalities according to the needs and purposes of the specific market.

Indonesia, meantime, even became the first Asian market to utilize the right-hand drive Jetour T2 SUV just last month. Along with this, a 15.6-inch touchscreen and a 540-degree panoramic camera system were also introduced. These all the more make Jetour vehicles in these areas primed for penetrating the particular local market.

In Malaysia, the country is positioned to become its research and development center, as well as an export hub with plans for a new manufacturing facility in partnership with Berjaya Assembly. Here, the Dashing models are expected to be locally assembled.

These expansions and localizations all align with the marque’s vision for significant global growth, boosting presence in diverse, emerging economies.

Recent developments in the PH

Locally, by the start of the last quarter of 2025, United Asia Automotive Group, Inc. (UAAGI) has officially formalized its role as the exclusive distributor of Jetour in the Philippines. This further reinforced UAAGI’s commitment in providing affordable and technology-driven mobility solutions for the Filipino.

The Jetour brand adds to UAAGI’s proven, dynamic and diverse product portfolio, which consists of the Chery, Foton, Baic, Lynk&Co and its newly-added brand, Radar.

“Integrating Jetour into the UAAGI family marks a pivotal moment, strengthening our unwavering commitment to provide Filipinos with accessible, innovative, and reliable mobility solutions,” said UAAGI chairman, Rommel Sytin.

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“Jetour’s unique market positioning—combining practicality with a distinct sense of style—perfectly responds to the evolving needs of modern families and individuals,” he added.

So far, since the brand’s local debut in 2023, Jetour Auto Philippines, INC. (JAPI) which works under UAAGI, has already expanded to a 21-strong dealership network nationwide.

In 2024, JAPI surpassed the 2,600-unit sales mark with the Jetour T2 as its leading sales driver.

The carmaker is further pushing for its plug-in hybrid electric vehicles (PHEVs), recently launching the T1 and X70 Lightning i-DM models.

These then boosts its current lineup of the Ice Cream EV, X50, X70, X70 Plus, Dashing and the T2.

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