Greenland crisis boosts apps to help avoid US goods
COPENHAGEN, Denmark—The makers of mobile apps designed to help shoppers identify and boycott American goods say they saw a surge of interest in Denmark and beyond after the recent flare-up in tensions over US President Donald Trump’s designs on Greenland.
The creator of the “Made O’Meter” app, Ian Rosenfeldt, said he saw around 30,000 downloads of the free app in just three days at the height of the trans-Atlantic diplomatic crisis in late January out of more than 100,000 since it was launched in March.
Rosenfeldt, who lives in Copenhagen and works in digital marketing, decided to create the app a year ago after joining a Facebook group of like-minded Danes hoping to boycott US goods.
“Many people were frustrated and thinking, ‘How do we actually do this in practical terms,’” the 53-year-old recalled.
“If you use a bar code scanner, it’s difficult to see if a product is actually American or not, if it’s Danish or not. And if you don’t know that, you can’t really make a conscious choice.”
