Asian fashion brands to wear this Lunar New Year
One of the oldest traditions associated with the Lunar New Year is the ritual of acquiring new clothes, which carries symbolic weight. Fresh garments were believed to usher in good fortune, mark personal renewal, and draw a clear line between what was left behind and what lay ahead. It was never simply about appearance but about stepping into the year cleansed of the old and open to transformation.
Today, that impulse remains, but it has evolved. Lunar New Year dressing now sits at the intersection of heritage and self-expression, where symbolism meets style and personal identity takes center stage.
Fresh looks for the year ahead
Rather than rigid traditional attire, Lunar New Year dressing now leaves room for reinterpretation—modern designs that feel grounded in culture yet unmistakably of the moment. Here are some Asian brands redefining festive style this season.
1. Shushu/tong
Founded in Shanghai by Liushu Lei and Yutong Jiang, Shushu/tong is known for its balance of romantic detailing and sharp tailoring. Bows, ruffles, pleats, and puffed sleeves remain signature elements, reworked into modern silhouettes that feel playful yet sophisticated.
The brand’s Spring/Summer 2026 collection, presented at Shanghai Fashion Week, draws inspiration from Agnès Varda’s Cléo from 5 to 7, exploring the emotional chaos of womanhood through a distinctly retro lens. For those looking to experiment and move beyond the expected this festive season, Shushu/tong offers a fresh, expressive way to welcome the year ahead.
Recommended: A bow-embellished red midi dress made from crushed velvet, featuring adjustable ribbon straps and a gathered skirt with a twill lining
2. Fanci Club
Fanci Club, founded in 2018 by Vietnamese designer Khanh Duy Tran, is recognized for daring, sustainable designs made by local artisans. The brand embraces body-hugging silhouettes, inventive cutouts, and Y2K-inspired corset tops, micro skirts, and sculptural mini dresses. Its lively but laid-back aesthetic translates perfectly to festive gatherings.
The brand has gained global popularity, worn by celebrities like Bella Hadid, Jennie Kim, and Lisa.
Recommended: Clavicle Corset Midi Dress in burgundy and the Epidermis Corset Dress in cream yellow
3. Shanghai Tang
Founded in Hong Kong, Shanghai Tang reinterprets traditional Chinese fashion through a contemporary lens, incorporating Mandarin collars, frog closures, silk brocades, and qipao- or cheongsam-inspired silhouettes. The brand honors cultural heritage with a sense of elegance, offering symbolic yet wearable pieces that make Lunar New Year dressing feel both meaningful and symbolic.
Recommended: A gold cotton tweed jacket paired with a skirt, or a pink silk Tang dress, are polished choices for the occasion
4. Fiziwoo
Fiziwoo, a Malaysian fashion house rooted in luxury couture and crafted ready-to-wear, is known for pieces that blend fluid silhouettes with architectural structure. Dramatic peplums, tailored waists, and statement details are paired with rich textures in jewel tones and pastel contrasts, giving each garment a sense of refined sophistication.
Recommended: A standout piece for Lunar New Year is Yuen in Champagne, featuring a sleeveless built-up collar, piping finishes, frog-button tassel accents, lace patching on both sides, and a graceful high-low scalloped hemline
