Heels are optional. Havaianas are not. Havaianas x The Devil Wears Prada 2 just dropped—and it’s rewriting the rules of fashion.
April, 2026 — Something is happening, and it’s not just another trend cycle. Havaianas has teamed up with The Devil Wears Prada 2, and the message is clear: if it’s not heels, it’s Havaianas.
This isn’t just a collab. It’s a shift.
Inspired by one of fashion’s most quoted, memed, and rewatched universes, the campaign taps into a new kind of style mindset. Less rules, more attitude. Less “dress code,” more “wear what feels right.” The kind of energy where flip-flops can walk into any room and still own it.
At the center of it all is the Puffed Family—a bold remix of Havaianas’ classic DNA. Think volume. Think texture. Think silhouettes that actually make people look twice. These aren’t your beach-only pairs anymore..
The lineup includes:
Puffed Up
Maxi Puffed
Over Puffed
Luna Puffed
Each one plays with exaggerated shapes, padded straps, and chunkier soles that push flip-flops into full fashion territory. They’re soft, statement-making, and built for way more than sand.
And the timing? Perfect.
The collaboration with “The Devil Wears Prada 2” amplifies this narrative by uniting two cultural icons with undeniable global influence. One redefined fashion on screen. The other put effortless style on feet worldwide.
To launch this, Havaianas is going global. We’re talking takeovers across Rio de Janeiro, Paris, London, Milan, and New York City—plus everywhere it matters online.
The takeaway? Style isn’t about following the rules anymore. It’s about choosing your own uniform.
And right now, that uniform might just start from the ground up.
