Pagcor orders licensees, operators to promote gambling helpline

The Philippine Amusement and Gaming Corp. (Pagcor) on Wednesday has ordered that all existing advertisements advocating “responsible gaming” be replaced with materials promoting its 24/7 National Problem Gambling Helpline (NPGH).

Citing a June 9 memorandum issued by its Gaming Licensing and Development Department, Pagcor issued the directive to all licensees, suppliers, gaming system administrators, gaming venue operators and other concerned entities.

Pagcor chair and CEO Alejandro Tengco said the order covers billboards, wallscapes, digital displays, and other out-of-home advertising platforms currently carrying responsible gaming messages. It was not clear, however, if online ads, especially those embedded in social media platforms, are also included.

“Responsible gaming goes beyond awareness. It also means ensuring that help is readily available to those who need it most,” Tengco said in a statement.

“By promoting the NPGH that we launched recently, we can offer professional support for individuals and families affected by gambling-related harm. This initiative reflects Pagcor’s commitment to foster a safer and more responsible gaming environment for all,” he added.

Penalties

According to Tengco, all ad replacements must be completed on or before July 15, and should remain in place for two months or until Sept. 15.

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Failure to comply will be subject to regulatory sanctions and other penalties that may be imposed by the Ads Standard Council.

Launched on May 26 by Pagcor, in partnership with nonprofit Seagulls Flock Organization Inc., the NPGH helpline serves as a 24/7 support platform for individuals struggling with gambling-related issues.

Callers may reach the helpline at (02) 8248-9568 to directly connect them to trained counselors, who provide confidential support and counseling.