Ford Ph Elevates Ownership Experience with New Learning Center
Ford Philippines has officially opened the doors of the newly-constructed Ford Learning Center in Calamba, Laguna which will serve as the central hub for technical and non-technical training among Ford dealer personnel nationwide.
The Ford Learning Center is a 1,500sqm training facility that houses seven mechanical bays including a dedicated electric vehicle (EV) bay, four classrooms, dedicated Ford showroom, meeting rooms, office spaces, and a cafeteria.
Replacing its previous 110sqm training area in Don Bosco Technical Institute of Makati, the new facility significantly expands Ford’s training capacity and elevates the delivery of training programs and learning modules with state-of-the-art tools, equipment, and globally-aligned processes. With a leveled-up training experience among front-line dealership and technical teams, Ford ensures that every customer interaction – whether purchasing a vehicle, seeking technical support, or contacting customer service—is seamless, professional, and reassuring.
“The opening of the Learning Center is not just about opening a new building; it is about building the future of Ford in the Philippines. It represents our strong commitment to this market—to our customers, our partners, and our people,” said Pedro Simoes, managing director, Ford Philippines. “At Ford, we believe that great vehicles are only part of the ownership journey. What truly makes the difference is the experience—how we support, serve, and care for our customers every day.”
“As vehicle technologies rapidly evolve—from advanced connectivity to sophisticated safety features and electrified systems—our dealership teams must be equipped with the highest level of technical mastery, product knowledge, and customer-handling skills. We are confident that this Ford Learning Center can help standardize, elevate, and future-proof our operational capabilities”, adds Pushparaj Muthusamy, director, Ford Customer Service Division, Ford Philippines.
The mechanical bay is a 451sqm workshop area, enabling multiple simultaneous hands-on training sessions. It provides real-world training for technicians and non-technicians, and mirrors a working Ford dealer by offering a controlled environment for diagnostics, repairs, and certifications on both internal combustion engines (ICE) and electric vehicles (EV). The multiple conventional bays are equipped with two-post and four-post lifts, enabling comprehensive hands-on training across all vehicle types.
The Learning Center boasts of a 195-square-meter reception and showroom space that can accommodate a Ford vehicle display, allowing immersive product trainings and walkarounds for dealer sales personnel and service advisors. It also has four modern classrooms with flexible configuration that has a combined capacity of over 100 participants per session.
