Twice the lights, double the holiday cheer at Rockwell

As the countdown reached zero, the iconic dura lights illuminated the entire Rockwell Center Makati.

The sound of Christmas carols, the glow of festive lights, the burst of dazzling fireworks and the sight of happy families gathering to welcome the season signaled the return of a beloved holiday tradition.

At Rockwell, that tradition grew bigger, as the Power Plant Mall in Makati City and Alabang Town Center in Muntinlupa City held on Nov. 3 simultaneous tree-lighting celebrations connected by a live broadcast.

No doubt, the best part of Rockwell’s festivities this year is having more families to celebrate it with.

Rockwell also brought its festive holiday installations to the South.

A new Christmas tradition

For Alabang Town Center, the occasion marked its first Christmas celebration under Rockwell Land, bringing the company’s holiday traditions to the South.

The evening opened with a flash mob performance by Madison Events, followed by musical performances from Magnify. Hosted by Sheena Lee, the program brought guests together for the main event, where children joined Rocky the Panda on stage to lead the countdown.

As the lights came on and fireworks illuminated the Alabang sky, the property welcomed its first Christmas season under Rockwell.

“It’s our first year celebrating Christmas in Alabang. We have a lot of things planned for this center and we’re hoping to kickstart it big with the fireworks tonight and the lighting of Christmas in Alabang, similar to how we do it in Makati and all the other properties,” said Rockwell Land president and COO Valerie Jane L. Soliven.

Though a first for the property, the celebration carried the same warmth and togetherness that have long defined Christmas at Rockwell.

Kids loved the characters that joined the tree lighting at the Power Plant Mall.

Holiday in full light

At the Power Plant Mall, young performers Alejandra Ongsiako and Theo Tiu opened the evening with musical sets, followed by National Artist for Music Maestro Ryan Cayabyab and the Ryan Cayabyab Singers, who serenaded the mall with familiar Christmas carols.

Guests also joined activities like the North Court Wishing Wall and the Crane Game at The Rockwellist Pop-up. Children also joined Santa Claus on stage to lead the countdown. As the countdown reached zero, the iconic dura lights illuminated the entire community, followed by fireworks that drew cheers from an excited crowd.

Rockwell Land vice president and chief marketing officer Tracey Castillo, highlighted the significance of holding the celebrations in two locations.

“For this year, it’s just the same old Christmas, but we always strive to make it grander. And I think the [grandest] part of this Christmas for Rockwell is that we’re now celebrating it in two locations—the Power Plant Mall and Alabang Town Center,” Castillo said.

Rockwell brought the company’s holiday traditions to Alabang Town Center.

Rockwell has likewise lined up exciting activities and offerings at Alabang Town Center.

Meaning behind the season

Beyond the lights and festivities, Christmas remains a time for making memories with loved ones.

Rockwell Land vice president for retail Tin Coqueiro also reflected on what the season means to the company.

“For us, it’s a celebration of love, it’s a celebration of family, and how we can get together this season,” she said.

That sentiment carried through both celebrations, from families gathering for the countdown at Power Plant Mall to Alabang Town Center’s first Christmas light up.

The festivities also marked the start of Rockwell’s Christmas car raffle, giving shoppers at both destinations the chance to win luxury vehicles. More holiday activities, including seasonal bazaars and the return of the 25 Thrills countdown, are also lined up in the coming weeks.

Two malls, one beloved tradition—no doubt, the best part of Rockwell’s festivities this year is having more families to celebrate it with.