High airfares may become new norm–airlines group
KUALA LUMPUR, MALAYSIA—High airfares could become the new norm as airlines contend with soaring jet fuel prices and mounting operating costs, the Association of Asia Pacific Airlines’ (AAPA) chief said on Friday.
Wong Hong, director general of the association grouping 18 airlines in the region, said carriers were trying to contain ticket prices while protecting their finances and avoiding fare increases that could drive passengers away.
But the industry is operating in a substantially different cost environment from a year ago when jet fuel was about $80 a barrel, compared with around $180 currently, he said. Fuel accounts for a third of airline operating costs, making further price increases a threat to carriers’ financial performance, he said.
“I believe so,” Wong said after an AAPA conference when asked whether high airfares would become a lasting feature rather than a temporary adjustment. “We are living in completely different market conditions and a completely different cost environment … and it looks like these high prices will continue to prevail.”
On whether airlines could implement another round of fare increases if fuel prices remain high, Wong said there was no clear answer as passenger price sensitivity varies across markets.
Major airlines across the Asia Pacific, Europe and North America have raised base fares, hiked fuel surcharges or added extra fees since the Iran war began in late February.
The AAPA’s data showed that passenger traffic across Asia Pacific slumped from April to August, before rebounding marginally in September.
