How Heart inspires women to keep glowing

Actress, artist and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina. She pursues her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C. Recognizing the contributions of the modern Filipina to society, the brand also acknowledges the need for women to stay healthy to keep them going and, at the same time, to feel good, glowing inside and out.

“These days I shuffle between Manila and Paris, and from fashion to business. This can take a toll on my skin, so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart shares.

The vitamin C brand that offers variants catering to most Filipinos’ health needs, unveiled its new tagline, “There she glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.

The launch of the newest campaign and variant coincides with the brand’s 50th anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.