Ateneo tops HSBC PH Business Case Competition 2025

CHAMPION From left: Ceejay Hernandez (HSBC PH head of sustainability); Ateneo students Daniele Pedora, Aiji Umemori, Paolo Opeña and Sofia So; and team coaches Louie Miranda and Monica Sugay (not in photo are James Soriano and Trina Hombre.) —CONTRIBUTED

A team from Ateneo de Manila University won the HSBC Philippines Business Case Competition held on April 5, earning the right to represent the country at the regional level.

University of Asia and the Pacific placed first runner-up, while Siliman University finished second runner-up, with one of their students receiving the Best Presenter award for the overall competition.

The event held at Ateneo brought together 15 teams from top universities across the country to tackle real-world business cases and vie for the chance to represent the Philippines at the regional finals in Hong Kong.

As national champion, Team 309 Consulting of Ateneo will join the HSBC/HKU Asia-Pacific Business Case Competition in June, going head-to-head with 20 other university champions from various territories across the region.

Held in partnership with the Asia Case Research Centre of the University of Hong Kong, the competition provides undergraduates with a platform to develop business strategy, critical thinking and presentation skills in a real-time setting.

Sandeep Uppal, president and CEO of HSBC Philippines, said: “As we mark our 150th anniversary in the Philippines, we’re proud to continue our ambition to open global opportunities in communities we operate in. Through the Business Case Competition, we are engaging young, talented Filipino students and helping them gain international experience and build critical skills as for their future roles as business leaders of the Philippines.”