BIZ BUZZ: BBDO’s loss, ALI’s gain

Names continue to be added and removed from the table of organization of Ayala Land Inc., and among the latest to join the list of officers is Hansgeorge G. Lopez-Vito, the property giant’s new vice president who brings with him his prized expertise in advertising and marketing.

Prior to joining the Ayala-led market heavyweight, the 51-year-old was chief operating officer of multiawarded advertising agency BBDO Asia. Under his leadership, BBDO campaigns won more than 50 strategy and effectiveness awards in the region.

ALI told the Philippine Stock Exchange that their valuable new hire also served as the Chief Strategy Officer for BBDO Greater China, where he led the strategy teams in Shanghai and across Greater China offices.

Lopez-Vito has a BA Communication degree from the University of the Philippines’ College of Mass Communication that has named him among its outstanding alumni. He also completed the Omnicom Senior Management Program from Babson College Massachusetts in 2019.

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BBDO will surely miss Lopez-Vito, who was with BBDO for 16 years, but BBDO creative chair David Guerrero told Biz Buzz that they “are all excited for him as he steps into a role that promises new challenges and opportunities.”

“Hans’s contributions to BBDO in Greater China and throughout Asia have been instrumental in the network’s growth and success. Hans has been a pivotal figure in the network’s development and also a beacon of thought leadership. He leaves behind a strong and energized regional team,” Guerrero said.