BIZ BUZZ: BDO flexes brand power
If banks were Pinoy celebrities, BDO Unibank would be the top A-lister.
With a multibillion-dollar worth of brand power, the Sy family-led lender maintains its status as the country’s most valuable brand, according to a London-based global brand valuation consultancy firm.
BDO is the only Philippine bank ranked among the top 10 most valuable banking brands in Association of Southeast Asian Nations, recognized by Brand Finance.
Last year, the firm bagged similar recognition, as its brand value soared 48 percent to $3.7 billion.
Brand value is defined as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.
“BDO’s consistent performance and strong reputation are a testament to its ability to align brand strength with business results—pillars that continue to reinforce its leadership in the Philippine banking industry,” said Alex Haigh, managing director, Brand Finance Asia Pacific.
Its top boss earlier showed confidence that the bank could cash in on “pockets of opportunities” this 2026, particularly in areas outside Metro Manila, following a challenging 2025.
In the first three quarters last year, the banking giant enjoyed a record P63.1 billion in earnings.
