BIZ BUZZ: BIR bets on TikTok for tax education

Tax rules might just be the new TikTok craze.

After missing revenue targets in 2025, the Bureau of Internal Revenue (BIR) is doubling down on digital tax education, exploring a partnership with TikTok to make filing, payments, and deadlines scroll-worthy for a generation with notoriously short attention spans.

The move is part of the BIR’s 2026 National Tax Campaign, aimed at boosting voluntary compliance and strengthening digital tax education.

TikTok has already signaled support, promising to help create “accessible, relatable, and engaging” content, especially as the Tax Awareness Month in February is just two more weeks away.

The social media giant is expected to roll out tax messages through short-form, platform-friendly content and creator-led materials.

Meanwhile, the BIR will host online and on-site workshops covering registration, filing, payments, and common compliance questions.

“Information dissemination in digital platforms is no longer optional—it is necessary. We must go where the new generation of taxpayers are,” said BIR Commissioner Charlie Mendoza.

Earlier, Mendoza said he is optimistic that the agency can rebound in 2026 on the back of robust digitalization efforts.