BIZ BUZZ: Concert tickets going paperless soon 

Go-to ticketing platform Ticketnet has welcomed a global fintech player into its ecosystem: Google Wallet.

Starting soon, Filipinos buying tickets for movies, concerts and sporting events may be able to store them directly in Google Wallet, which officially launched in the country in late November. This is in line with paperless ticketing that’s already commonplace in overseas markets.

This integration is expected to streamline how customers manage their event passes, as Google Wallet allows users to store event and cinema tickets, loyalty cards, digital vouchers and even digital car keys.

“We are glad to be one of the first services that will boast of Google Wallet integration,” said Irene Jose, chief operating officer of Uniprom, the parent company of Ticketnet. “This will mean easier access and more convenient ticketing for our customers.”

For Ticketnet, the partnership also reflects its push to use technology to elevate entertainment and sporting experiences.

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At present, Google Wallet supports cards from seven partner banks in the Philippines: Chinabank, EastWest Bank, GoTyme Bank, Maya Bank, RCBC, UnionBank and Wise.

For ticket-buyers weary of misplaced stubs, Ticketnet’s tie-up with Google Wallet could soon make attending events a little less stressful.