BIZ BUZZ: EastWest wants your next foodpanda order to pay you back
Gotianun family-led EastWest Banking Corp. seems to be tapping into a habit many Filipinos know all too well: the weekly food delivery routine that has quietly become part of everyday life.
Biz Buzz hears the bank is betting that the next big shift isn’t just about what people order—but how they pay for it.
Enter the EastWest–foodpanda Visa credit card, a new offering designed to fit neatly into the foodpanda ecosystem, where users can earn up to 10 percent cashback on foodpanda transactions. The twist? Cashback is credited instantly to pandapay, foodpanda’s in-app wallet, ready to be used for the next meal without the usual rewards redemption drama.
The idea is simple: order, pay, get cashback and repeat. For frequent delivery users who value immediacy, the “weekly cashback loop” is already starting to make sense, keeping everything in one digital space instead of scattering rewards across platforms.
And EastWest is not stopping at takeout. The card also offers cashback on everyday spending, with 0.3 percent on domestic purchases and 1 percent on overseas transactions, capped at P1,000 per month—positioning it as a single card that can travel from local cravings to international swipes.
Early adopters get extra perks, too. The first 50,000 approved and active cardholders will receive six months of complimentary pandapro membership, plus waived annual fees for the first year. Those who complete their application by Jan. 31 can also get a P500 cash credit after spending at least P1,000 within the first 30 days of activation.
To keep things fully digital, applications can be done via EastWest’s ESTA platform, with the card supported by Visa’s global payment network for secure acceptance in-store, online or abroad.
For EastWest, the pitch is clear: it’s not about ordering more, but about making every order count—just in time for the next craving.
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