BIZ BUZZ: Finding love … in Viber?

The messaging platform highly associated with work has been struck by Cupid.

Viber launched this month its very own dating app feature, which promises a romantic—and safe—experience for single Filipinos looking for love.

“We care about meaningful connections,” Rakuten Viber CEO Ofir Eyal said in a press briefing on Tuesday in Taguig.

Eyal said they launched this feature in the Philippines because they had observed that Filipinos were “open” to trying different dating apps.

In fact, they noticed there were four to five dating apps that are being regularly used by Filipinos.

The “Viber Dating” feature, which is currently under beta testing, provides a security layer as it only allows verified users to use the dating feature.

This protects users from potential love scams, whereby a fraudster tricks an unsuspecting victim into sending money.

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In addition, the mobile number of the users will remain hidden to ensure data privacy.

If you’re skeptical on using it because it may mix with personal and work messages, Eyal said not to worry as there is a “wall” between the dating and personal profile.

So are you ready to find love in a new place? Swipe now!