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BIZ BUZZ: Jollibee keeps IPO market guessing
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BIZ BUZZ: Jollibee keeps IPO market guessing

Emmanuel John Abris

Where will Jollibee Foods Corp. eventually plant the flag for what could be one of its biggest corporate moves yet?

That remains the billion-peso question after reports surfaced that the homegrown fast-food giant was weighing a shift in the planned listing of its international business from the United States to Hong Kong.

But don’t expect a final answer just yet.

In a disclosure on Monday, Jollibee stopped short of confirming the report, saying only that it continues to evaluate “various strategic options” for the proposed transaction.

“In this context, the company continues to evaluate various strategic options for the intended listing of its international business with a view to determining what would best serve the best interests of the company and its shareholders and these evaluations remain ongoing,” Jollibee said.

The careful wording suggests management is keeping all doors open as global capital markets remain anything but predictable. A Hong Kong debut could provide closer proximity to Asian investors, while a US listing may offer deeper liquidity and greater visibility among global funds.

What is clear is that the overseas business has become too large to ignore. Years of acquisitions and expansion across North America, Europe, the Middle East and Asia have transformed the international segment into a growth engine in its own right.

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Whether the eventual venue is in the US, Hong Kong or somewhere else entirely, the company’s latest disclosure shows that management is still shopping for the best stage before serving up the deal.

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