BIZ BUZZ: PlayTime finds new playing field in NCAA

PlayTime Entertainment is stepping beyond its usual turf as it makes a bigger play in Philippine sports.

The entertainment company has signed on as the official entertainment partner and season presenter of the National Collegiate Athletic Association of the Philippines (NCAA) Season 102, marking what it described as a new space for the company.

Hosted by San Beda University, the collegiate league’s latest season tipped off at the Mall of Asia Arena on Sept. 13.

PlayTime Entertainment president Roy Alcid said the partnership would give the company access to a broader community of students, alumni and sports fans.

“It’s a milestone for PlayTime as we enter a new space in sports and expand beyond entertainment,” Alcid said.

The company also wants to use the partnership to put a spotlight on the athletes themselves, going beyond their statistics to showcase their stories and journeys.

PlayTime spokesperson Adela Marshall said the company hoped to contribute “not just brand presence but a sense of sportsmanship and worthwhile experiences” throughout the season.

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For PlayTime, the NCAA deal also adds another piece to its expanding operations, which now span talent management, sports entertainment and platform development.

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