Biz Buzz: RCBC’s triple win
They say that third time’s the charm, but in the case of Rizal Commercial Banking Corp. (RCBC), it got all three chances in one go.
The Yuchengco-led bank recently bagged three awards related to its debit card services for the rich.
RCBC’s Hexagon Club priority, the exclusive product offering for the bank’s mass affluent customers, was recognized both by Digital Banker 2023 and Retail Banker Asia Trailblazer Awards 2024 for its “exceptional services” tailored for the segment.
As proof, RCBC recently launched its Hexagon Club Priority Debit Mastercard and upgraded existing customers to the affluent segment while acquiring new customers.
The project was “a result of RCBC and Mastercard’s joint effort to enhance experiences for RCBC’s valued customers,” Mastercard Philippines country manager Simon Calasanz said in a statement.
Members of the prestigious club now also have “exclusive benefits” and “premier perks” here and abroad, according to RCBC.
Apart from the two awards, the bank received the Best Debit Card Initiative of the Year award, specifically for its Wealth Platinum Debit Mastercard, from Asian Banking and Finance 2024.
Three cheers—literally—for RCBC!
