BIZ BUZZ: The Farm joins Autograph Collection

The multiaward-winning The Farm at San Benito in Batangas is rising to another level, after it was included in the Marriott Hotel’s Autograph Collection, the first in the Philippines.

Autograph Collection is a premium brand under the Marriott Group that covers “a collection of independent hotels handpicked for originality and passion in their every expression.”

Marriott International and Nepal-based CG Hospitality, which owns The Farm at San Benito, are set to formalize the arrangement during signing ceremonies scheduled today.

By joining the Autograph Collection, The Farm at San Benito will be part of a distinguished network that includes such hotels as the Grand Universe Lucca in Italy, Cotton House in Barcelona, Spain, and The Cosmopolitan of Las Vegas.

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Biz Buzz sources say that under the agreement, management will still rest with the local team behind The Farm at San Benito but that the already high service, hospitality and product standards will be elevated to meet—perhaps even exceed—Marriott International standards.