Biz Buzz: Want a free Jollibee yumburger?
For 30 days starting today, you can get your hands on the welcome treat. All you have to do is download and register to the Hotel101 Global app available in Apple iOS Appstore and Android Googleplay.
This is the latest example of the synergy between tycoons Edgar “Injap” Sia II and Jollibee founder Tony Tan Caktiong, the double dragons behind Hotel101, an all-Filipino brand that DoubleDragon Properties Corp. is eager to bring to the global arena.
Hotel101, which is preparing for its listing on Nasdaq in the United States, seeks to turn the global hospitality sector on its head with the introduction of 500+ rooms per hotel site with only one type of room. It seeks to disrupt the sector the same way that the budget airlines did by introducing just one seat class.
The first three overseas Hotel101 projects will be in Niseko Hokkaido Japan, Madrid Spain and Los Angeles California.
Hotel101-Madrid set to open just before the F1 Grand Prix in Madrid, Hotel101 Niseko Hokkaido Japan is set open before the new Bullet Train straight from Tokyo to Niseko and Hotel101 Los Angeles is set to open before the upcoming next Olympics in LA.
For now, the free burger promo is only available in the Philippines, but that is just a taste of further partnerships down the road, perhaps a Jollibee in every Hotel101 site? Abangan!
