BIZ BUZZ: AdSpark’s new CEO

The advertising world is seeing a new veteran aptly taking a leadership role.

Jose Manuel “Manny” Fernando sat as the new CEO of AdSpark, a marketing advertising technology agency under Globe’s Brave Connective Holdings Inc., on Sept. 1, bringing with him more than three decades of experience.

This, of course, spans telecommunications, digital innovation and marketing transformation.

“AdSpark has always stood out as a proudly local independent agency that combines creativity, media, technology and data to create real impact for brands,” Fernando said in a statement on Thursday.

Recognized for being able to seamlessly connect technology with marketing, Fernando is expected to bring a “unique perspective” to AdSpark.

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His resume includes McCann Worldgroup Philippines as managing partner, and Digital Marketing Association of the Philippines as founding member and president.

We’re looking forward to this new era for AdSpark.