BIZ BUZZ: Alsons Dev announces leadership succession
Changes have come to Alsons Development and Investment Corp., one of Davao City’s leading real estate developers, after it appointed Jolla Soriaga as vice president and general manager, effective last Nov. 1. She succeeds Eric de la Costa, who has retired after 26 years of dedicated service.
The leadership transition underscores Alsons Dev’s continued commitment to operational excellence and organizational strength, the company said.
Soriaga brings with her over 25 years of experience within Alsons Dev. She has taken on progressive leadership roles in business development, contributing to the successful delivery of flagship residential and mixed-use projects such as Las Terrazas, Northcrest, Fernwood, Wood Lane, Eden Ridge and Northtown.
Before her appointment, she served as assistant vice president for Business Development and Operations.
In her new capacity, Soriaga will oversee the company’s day-to-day management, strategic initiatives and governance.
Her appointment comes as De la Costa concludes his long tenure with the company.
He began his career with Alsons Dev in 1995 and rose from consultant to vice president and general manager.
Under his leadership, the company broadened its footprint and product mix with the launch of Northtown, Alsons Dev’s first township project; Nurtura, Alsons Dev’s mid-cost housing brand; and Avia Estate, a major township development in Sarangani.
His guidance and people-centered approach have shaped the organization and its culture over the years.





