BIZ BUZZ: Villar bats for Darigold
Baby Boomers and Gen Xers may be happy to know that the Darigold Milk that they knew well in the 1970s is now back in the Philippines.
Responsible for its comeback is the Villar Group, which forged a partnership with Seattle-based Darigold after a chance encounter at the Food and Hotel Asia in Singapore last year.
That quickly turned into a partnership wherein Darigold agreed to a distribution agreement with AllDay Supermarket, a premium retail supermarket chain under the Villar Group.
Villar Group chair Manny Villar touted Darigold’s freshness, attuned to the Filipino taste, during the recent launch at Evia Lifestyle Center.
“We used to have Darigold during our childhood days. Now, they’re back and I am very happy that somehow, we are part of this event. Let me just congratulate Darigold,” he said.
“Now, they’re back and you still have a chance to find out why they were number one before, and why they will be number one again,” Villar added.
