BIZ BUZZ: GCash and its global recognition
Popular e-wallet brand GCash has been doing its part to extend financial access to all Filipinos here and abroad—a great undertaking that international institutions took note of.
In the past year, the app that allows users to send money, pay bills and other transactions, borrow money and even trade stocks, among others, was included in the inaugural Fintech Innovators Asia 2024.
Martha Sazon, the CEO who has been instrumental in making GCash an everyday language in the country, was also cited as one of Fortune’s 100 Most Powerful Women Asia 2024.
“It feels great that the efforts of the employees of GCash and the innovation that we’ve done towards our vision of ‘Finance for All Filipinos’ are being recognized,” Sazon said.
“These milestones would not have been possible without our partners and the Philippine government’s support in our shared mission toward financial inclusion,” she added.
Over 90 million users have tried using GCash as of the latest report. Last year, it reached a valuation of $5 billion—a feat done for the first time by a Philippine unicorn.
