Danes promote organic dairy to Pinoy consumers

Growing interest in nutritious diet among Filipinos has pushed the Danish Dairy Board (DDB) to launch an educational campaign on the benefits of European organic dairy in the Philippines.

Under the three-year campaign cofunded by the European Union, DDB will highlight the nutritional benefits of European organic dairy, along with “sustainable production.”“Producing high-quality dairy products involves a deep respect for the land, the animals and the consumers. … Through the campaign, our aim is to help consumers understand what makes organic dairy naturally good, particularly the numerous benefits it delivers to our body and the environment,” said Ejvind Pedersen, Danish Agriculture and Food Council manager for organic food and farming.

In launching the campaign, DDB cited a recent study by Singapore-based nonprofit organization Food Industry Asia saying that 94 percent of consumers now actively checked nutrition information on food packaging before making a purchase.

‘Tasting days’

The US Department of Agriculture also found that demand for dairy products in the Philippines was expected to increase by 3 percent next year, reaching 3.5 million metric tons in liquid milk equivalent.DDB noted that the campaign would include “tasting days” in leading supermarkets and grocery stores in Metro Manila until January 2024 to allow consumers to sample organic dairy products.

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The organization will likewise conduct consumer classes that will give attendees an opportunity to gain more insights into the nutritional benefits of organic dairy products. Organic dairy products, including full cream, low-fat and fresh milk products processed under ultra-high temperatures that eliminate microorganisms in raw milk, are produced through a “holistic approach” that prioritizes natural and sustainable practices, DDB explained.

“This approach conforms to strict standards that prohibit the use of synthetic fertilizers, pesticides, and genetically modified organisms,” DDB said in a recent statement. —Meg J. Adonis INQ