Globe to enable subscribers to earn digital credits
Globe Telecom users may soon earn beyond rewards for their mobile network engagement in the form of digital credits.
On Friday, Globe announced its partnership with The Binary Holdings to bring OneWave to GlobeOne.
Through this, users can claim the earned digital credits for a tangible gain and services available in the ecosystem. Potential future options include Globe services and partner offerings.
The BNRY Digital Credits serve as “loyalty points.” These can be tracked and earned by playing games, watching content, online shopping and other activities within the platform.
Globe gave an assurance that the credits to be earned operate within a published treasury policy and are tracked on-chain for transparency and auditability. This is thanks to The Binary Network, a blockchain technology that monitors all transactions securely and transparently.
Currently, the Philippines is among the world’s most active mobile-using nations. Meanwhile, Globe is pursuing an engagement-driven model, where organic behaviors translate into tangible returns within the telecommunications ecosystem.
Globe said in an earlier report that the mobile ecosystem contributes 8.4 to 8.6 percent to the country’s gross domestic product.
This is higher compared to the global benchmark of 7.7 percent.
“OneWave gives everyone a chance to participate in a digital economy, no matter their spending tier,” said Manit Parikh, CEO of The Binary Holdings.
Parikh further noted that subscribers with a basic plan and who actively use the platform can earn as much as a high-spending customer who doesn’t engage much.
Darius Delgado, chief commercial officer of Globe, said the initiative goes beyond recognizing its customers’ loyalty. “It supports deeper engagement and reinforces our goal of contributing to a more active and digitally empowered subscriber base.”
Binary Holdings has been known as a digital infrastructure partner for national currency initiatives. These include Central Bank Digital Currencies and state-owned digital currency programs across multiple emerging markets with over 700 million users globally.
