How Globe turned GDay 2026 into a shield for senior citizens
In an increasingly digitized economy, connectivity brings immense opportunity—but it also exposes the country’s most vulnerable populations to new and evolving risks. For Globe Telecom, addressing this challenge isn’t just a technical mandate handled by security protocols; it has become a personal mission driven directly by its workforce.
For 917 GDay 2026, Globe brought its employees together in a celebration centered on connection, appreciation, and giving back. Through Globe of Good, more than 800 employee volunteers shared their time and skills with communities, with employees’ collective pledges amounting to over P2 million to support the initiative. Known as Ka-Globe, the volunteers actively redirected their time, energy, and technical skills toward local communities through initiatives focused on education, hunger alleviation and nutrition, disaster relief, online safety, and digital inclusion. In doing so, they took the spirit of GDay beyond the workplace, helping build resilient communities and connect as many Filipinos as possible—starting with those who need it most.
Protecting the most vulnerable
At the center of this employee-driven push was the Senior Digizen program. Recognizing that senior citizens are among those most targeted by online scams and financial fraud, Ka-Globe volunteers stepped in to help bridge the digital literacy gap.
Volunteers engaged with more than 600 senior citizens at Makati Coliseum, guiding them through sessions on smartphone use, essential digital services, and practical habits for identifying online threats. Globe also brought the program to senior citizens in Taguig, extending its efforts to help more than 300 seniors use technology with greater confidence.
“Napakahalaga ng ginagawa ng Globe, pero ang importante dito ay maturuan ang ating mga senior citizens kung paano makaiwas sa scams at kung paano gumamit ng smartphones at online services nang ligtas. Makakatulong ito para maiwasan nila ang panloloko,” said Congressman Rodolfo Epimaco “Ompong” Malicse Ordanes, representative of the Senior Citizens Partylist in the House of Representatives.
“Alam naman natin na marami sa ating senior citizens ang madaling maniwala kapag napapangakuan, lalo na kapag sinasabing para sa senior citizens. Marami talagang mapagsamantala. Kaya maraming salamat sa Globe sa kanilang serbisyo at mga programa para sa ating mga senior citizens.”
Security built on education and empathy
Connecting a nation safely requires a dual approach: robust technological infrastructure on one end, and active community education on the other.
Anton Reynaldo Bonifacio, Chief AI Officer (CAIO) and Chief Information Security Officer (CISO) at Globe Telecom, noted that while backend protections are continuous, empowering users directly is also critical to keeping them safe online.
“We want more Filipinos to benefit from being connected and participating in the digital world.. There are threats and vulnerabilities—scams and fraud—and the most vulnerable are our senior citizens,” Bonifacio explained.
He highlighted the concrete measures Globe takes alongside volunteer-led education: “We are one of the very fewtelcos in the world that do not deliver any SMS with a link in it. When there’s a link, malamang scam ’yan. We have 24/7 teams that try to block as many bad things as we can. We have programs like Senior Digizen to drive awareness and equip people with the right tools… Education is going to be most critical, especially for our senior citizens.”
Connectivity is all about care
While employee outreach extended to other vital causes,such as repacking family food packs with the DSWD, preparing meals via SOS Rescue Kitchen, helping screen U-Go scholarship applicants online, and supporting youth literacy with the Ayala Foundation,the guiding ethos remained constant: connectivity is ultimately about care.
For executive leadership, seeing employees take ownership of this mission demonstrates how the vision of a truly connected society translates into real-world impact.
“GDay is about making our people feel valued and celebrating the many ways they contribute to Globe every day. What makes it even more meaningful is seeing our Ka-Globe extend that same care to the people and communities we serve,” said Carl Cruz, Globe President and CEO.
“When our people give their time, share what they know and show up for others, they bring to life the kind of Globe we want people to experience every day.”
As regional teams across the Philippines continue executing local projects throughout the month toward a goal of 917 acts of good, the initiative underscores a clear reality: true digital inclusion happens when technology is paired with people willing to guide the way.
For more information about Globe, visit www.globe.com.ph.
